Case Study: Al-Noor Medical Trust

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Al-Noor Medical Trust is a UK based charity supplying free medical services to the most deprived in Lahore district of Punjab, Pakistan.

Your sadaqah jarayah is proving these facilities to all – from the young to the old.

[Al Noor aftercare patient]

The Challenge

  1. Branding: Colour Scheme, Typography
  2. Build a website with the ability to accept donations
  3. Vectorising original logo
  4. Print stationery designs

Project Timeline

Project Duration: 2-3 months
Designer/Developer: Afzal Kaduji


Branding

Typography used for Al-Noor Medical Trust

Typography

Typeface: Courgette (Serif), Open Sans (Sans)

Colour Scheme

Base Colour: #1A9D49 – Pakistan Green
Accent Colours: #0FD1C1 – Cyan and #E51F23 – Red


Web Design & Development

The client was let down by their previous web designer so we gave them them the confidence that Net Ummah will build a website design that embraces its values of the 4 T’s.


Visit Site


Vectorising the original logo


The supplied original logo design for Al-Noor Medical Trust was not in a format suitable for editing and resizing. Thus, we had to completely redraw the logo using vectors. This allowed us to add gradient colours, correct all spacing and very importantly the logo could be resized to any resolution without any degradation in quality ie can be used on a small business card and equally on a large signboard.e


Stationery Design

We have designed print stationery according to the rules of the charity commission for Al-Noor Medical Trust. This includes letterheads, complimentary slips and receipt forms.

Conclusion

We helped a family established small charity, supporting the neediest in Lahore, Pakistan, to become more financially sustainable by providing digital fundraising capabilities which helped them successfully raise online donations.

By helping a small but highly focused charity make the transition from using traditional fundraising and communication methods to a digital marketing model, we enabled them to connect more effectively with their donors and grow their revenue.

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