Case Study: Merseyside Somali Community Association

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We are very pleased to have worked with the MSCA (Merseyside Somali and Community Association). The MSCA is a community organisation whose primary aim is to facilitate community cohesion between the various communities in Merseyside.

We provided branding solutions to support an Somali cultural and welfare organisation to promote its contribution to community cohesion enabling them to secure significant grants to renovate their facilities.


The Challenge

  1. Branding: Logo Design, Sign-board, Colour Scheme, Typography
  2. Build a website with emphasis on the services they provide for the community – Future
  3. Advanced Web Slider design
  4. Corporate Stationery

Project Timeline

Project Duration: 2-3 months
Designer/Developer: Afzal Kaduji


Branding

Typography

Typeface: Georgia (Serif), Corbel (Sans)

Colour Scheme

Base Colour: #FF8F00 – Liverpool Red
Accent Colour: #1665C1 – Blue

Logo & Signboard Design

From the brief given by the MSCA it was evident that the symbols of Liverpool and community cohesion had to be incorporated in the logo design. Of course, there is no more appropriate icon representing Liverpool than the Liverbird. So we decided to go for this, colouring it a ‘Liverpool Red’. We chose a second Liverbird – this time colouring it a dark grey colour to represent the other diverse communities in Merseyside. We finished it with a very strong ‘link’ image to the base of the logo.

Conceptual logo


Advanced Web Slider

The MSCA community centre was relocating to a brand-new site. It is therefore imperative that the website represents this, namely a very fresh new ‘look’ and ‘feel’. The website is still under construction and will be available to view soon.

We are in the process of developing an advanced slider for MSCA. You can check its progress here:

Features:
  • Background images panning.
  • Animated captions.
  • Embedded Google Maps

Corporate Stationery

A new centre meant new stationery. It was essential to include some of the developers of the new centre; namely the Liverpool City Council and the organisation named Riverside whose head office is also based in Liverpool.

Conclusion

We worked with an organisation which with strong historic civic ties, providing vital services particularly to the elderly, so we created a logo and business stationery to perfectly reflect this which satisfied the client, their funders and wider stakeholders.

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